Everyone knows LinkedIn matters for job hunting - but most people continue focusing son the wrong activities.

Having a LinkedIn profile is essential. Job seekers use LinkedIn to network with recruiters, showcase their experience, reconnect with former colleagues, and find opportunities. If you paid a career coach for this kind of career visibility, you’d pay thousands.

However, most people treat LinkedIn as a digital resume and nothing more. They create a profile, add some connections, and wonder why opportunities don’t flow in.

There are three main ways we’re turning what should be strategic career building into busywork. Here’s what to focus on instead:

Profile Optimization vs Profile Completion

Many guides and coaches tell you to fill out every possible section of your profile. They suggest adding every certification, volunteer experience, and skill you can think of.

Don’t.

Your profile needs to target the specific roles and companies you want. Nothing more. Here’s why:

• Recruiters spend an average of 6 seconds scanning profiles
• Most hiring decisions are made based on your last 2-3 roles
• Skills that aren’t relevant to your target role create noise

Instead of trying to complete every section, focus on the elements that drive recruiter interest:

• A clear headline stating your expertise
• Recent relevant experience with measurable results
• Skills and endorsements that match your target roles

Strategic Networking vs Random Connections

Another common piece of advice is to grow your network as large as possible. This misses the point.

What matters is connecting with people who can actually impact your job search:

• Recruiters at target companies
• Hiring managers in your field
• Peers in roles you want

Avoid connecting with people outside your industry or career goals. Focus on building relationships with those who can help you land your next role.

Engagement That Matters

The final mistake is treating LinkedIn like other social media. Random likes, posting fake stories, and generic comments don’t help your job search.

Instead:

• Share insights relevant to your industry
• Comment thoughtfully on posts from target companies
• Engage directly with recruiters and hiring managers

Focus on what works

LinkedIn is a great tool for job hunting, but you need to use it strategically. Focus on the actions that lead to your dream opportunity. Your time is better spent building real relationships than perfecting your profile.